Tuesday, February 06, 2007

The Big Flap About the Super Bowl Ads


While I'm not a football fan, I can recognize a touchdown when I see one. I can also recognize a fumble - sometimes. That said, I did my annual viewing of the only football game I bother with - Super Bowl. It all began, really, when the Rams, our home team, made it to the Super Bowl a few years ago.

Now that I'm in school studying advertising and marketing, I watch Super Bowl commercials as a homework assignment. With the exception of the Streaking Sheep ad from Anheuser-Busch, most of last year's ads were forgotten by my family. This year's selection really didn't do much for us, except for a few.

- The Manly Snickers ad. I used to eat Snickers every day for years. Dental problems made me put my favorite candy bar on hold. After this ad, I won't eat another Snickers bar ever again.

- The Blockbuster Mouse ad. What is the big deal with this commercial? These animals are not real! They are computer generated images. No animals got hurt during the making of this commercial, so get over it. No one is grieving over the Roadrunner and Wylie Coyote going over a cliff with an anvil right behind them. Same thing - different critters. I found the commercial hysterical.

- Kevin Federline fast food ad. Somebody, please tell this guy to go away.

- Chevy Naked Guys Car Wash ad. My kids freaked out over this ad and I still laugh uncontrollably over it. My daughter insists that she is scarred for life because of the naked old man. I still think it's funny.

These are just a few of the commercials that come to mind. The others really weren't much to notice. Even the Anheuser-Busch ads weren't much this year. It's a shame, because I miss those Clydesdales and the naked sheep.

Congratulations to the Colts for winning the big game!